Incase you didn't know, i do a lot of production as my role at Heart Bristol & Somerset. Most of this is SPI promos -for competitions and alike with clients. I hear so many promos and commercials on the radio that forget the most important line i have ever been told...
"Sell the sizzle not the sausage"
Tell someone why this is so cool in a way that MEANS SOMETHING to them...Yeah the car has 4doors but why should i care? It's all about how easy it is to get all the kids and the shopping into the car at the Supermarket....Or if you're selling an engagement ring it's not about how big it is, it's the look she'll have on her face when you get down on one knee to pop the question.
Adverts that are the worst for not selling the sizzle always use cliches like...'But wait there's more'...'You won't believe it'...or 'for a limited time only'. It doesn't grab me, it means nothing to me. Be clear and honest and tell me the honest benefits.
Here's some adverts (albeit TV adverts) that have inspired me recently, i think these are literally the best examples of selling the sizzle i have recently seen/heard...
Thursday 17 November 2011
Wednesday 16 November 2011
foxyprincess69@unprofessional.org.uk
The title says it all really.
When you're sending off a CV and Covering Letter think about how you come across to the person reading it. They haven't met you, they can only go on what you have written down.
You need to give a little personality for sure in fact i remember someone telling me about the best CV they ever recieved. They had discovered that he loved DVD's so they created a DVD with their CV on, it was in a DVD case with sleeve, front cover etc. He was so impressed that they had made the special effort just for him that he gave them the job. I'm not saying you should stalk the employer but do think about how your information comes across. The layout, the tone, the font etc.
But my biggest pet hate is unprofessional email addresses. I've just flicked through a couple of CV's sent in and i can't believe people have acutally included some of these email addresses. In fact 3 out of 7 of these CV's contain an email address i consider to be unprofessional.
Go with firstname.surname@.... And keep it clean and professional. They are free afterall so there's no excuse, if your address is inappropriate change it today.
When you're sending off a CV and Covering Letter think about how you come across to the person reading it. They haven't met you, they can only go on what you have written down.
You need to give a little personality for sure in fact i remember someone telling me about the best CV they ever recieved. They had discovered that he loved DVD's so they created a DVD with their CV on, it was in a DVD case with sleeve, front cover etc. He was so impressed that they had made the special effort just for him that he gave them the job. I'm not saying you should stalk the employer but do think about how your information comes across. The layout, the tone, the font etc.
But my biggest pet hate is unprofessional email addresses. I've just flicked through a couple of CV's sent in and i can't believe people have acutally included some of these email addresses. In fact 3 out of 7 of these CV's contain an email address i consider to be unprofessional.
Go with firstname.surname@.... And keep it clean and professional. They are free afterall so there's no excuse, if your address is inappropriate change it today.
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